Tobacco Products Legislation

24 Nov 2004 questionsarchive
A question put forward to the Hon. T.G. ROBERTS (Minister for Aboriginal Affairs and Reconciliation) regarding advertising of the new tobacco products legislation.

The Hon. J.M.A. LENSINK: I seek leave to make a brief explanation before asking the Minister for Aboriginal Affairs and Reconciliation, representing the Minister for Health, a question about advertising of the new tobacco products legislation.

Leave granted.

The Hon. J.M.A. LENSINK: Having debated this legislation just a couple of weeks ago and expressed some concerns about its efficacy, imagine my surprise on Sunday morning opening the Sunday Mail and finding a full page advertisement on page 25 entitled ‘Ashtrays for sale’ from the Department of Health. I turned over the page and found another full page advert about the changes to the tobacco products laws, with details about phase 1 and all the nebulous changes that will be brought into effect on that date. On Monday night driving home from this place I heard one of the commercial FM radio stations also advising people of these great and radical changes, which will not effectively improve anyone’s health one jot. My questions to the minister are:

1. Were any consultants employed in the design of any aspect of the advertising? If so, how many?

2. In which newspapers has advertising been promoted on this issue?

3. Which radio stations and any other media, including internet, direct mail or any other means, were involved?

4. How much is the newspaper advertising costing the people of South Australia for all of that? I would like a breakdown of which papers and how much for each paper and any of the other forms of advertising, including any of the radio stations as well.

The Hon. T.G. ROBERTS (Minister for Aboriginal Affairs and Reconciliation): I will refer those questions to the minister in another place and bring back a reply.



(Monday 4 April 2005)

Tobacco Products Legislation

In reply to Hon. J.M.A. LENSINK (24 November 2004).

The Hon. T.G. ROBERTS: The Minister for Health has provided the following information:

1. In developing the tobacco legislation advertising campaign, the Department of Health invited quotations and creative concepts from four advertising agencies listed on the Department's Corporate Communications Panel of preferred suppliers. Quotations and creative concepts were received by three of these agencies. One agency was selected to develop the final creative concepts and produce the advertisements.

2. The Department of Health ran advertisements about the new tobacco legislation in the following newspapers:

The Advertiser

Sunday Mail

Messenger Press

Rip It Up

DB Magazine

Angaston Leader

Balaklava Plains Producer

Barossa & Light Herald

Border Watch

Bordertown Border Chronicle

Burra Broadcaster

Coastal Leader

Coober Pedy Times

Eyre Peninsula Tribune

Flinders News

Gawler Bunyip

Loxton News

Millicent SE Times

Mt Barker Courier

Murray Valley Standard

Naracoorte Herald

Northern Argus

On The Coast

Penola Pennant

Pinnaroo Border Times

Port Lincoln Times


Renmark Murray Pioneer

Roxby Downs Sun

Strathalbyn Southern Argus

The Islander

The Monitor


Victor Harbor Times

Waikerie River News

West Coast Sentinel

Whyalla News

Yorke Peninsula Country Times

3. The Department of Health also ran advertisements about the new tobacco legislation using the following mediums:


This included bus shelters and bus packs.


Advertising ran on the following stations:


Triple M

Mix 102.3





Fresh FM

Fresh Stream Radio

Magic 105.9




Magic FM – Port Lincoln


Power FM


Magic FM – Renmark


Star FM



Great Southern FM

In addition to the advertising campaign, the following communication tools were also utilised:

Internet site

The site,, was developed and is being maintained internally by the Department of Health.

Information kits

These were posted to licensed venues, advising them of their legislative requirements and included signage.

4. The total cost of the tobacco legislation advertising campaign was $194,697, excluding GST and including the Government's Master Media Agency's planning and booking fees.

The breakdown of advertising costs (excluding GST) is as follows:


Bus shelters: $15,200

Bus packs: $5,200


The Advertiser: $23,349

Sunday Mail:


Messenger Press: $26,600

Rip It Up: $2,880

DB Magazine: $1,518

Angaston Leader: $812

Barossa & Light Herald: $851

Border Watch/Penola Pennant (combined rate): $1,355

Bordertown Border Chronicle: $700

Burra Broadcaster: $764

Coastal Leader: $770

Coober Pedy Times: $997

Eyre Peninsula Tribune: $913

Flinders News: $1,215

Gawler Bunyip: $812

Loxton News: $742

Millicent SE Times: $801

Mt Barker Courier: $1,428

Murray Valley Standard: $1,280

Naracoorte Herald: $834

Northern Argus: $871

On The Coast: $578

Pinnaroo Border Times: $1,028

Port Lincoln Times: $910

Recorder: $994

Renmark Murray Pioneer: $848

Roxby Downs Sun: $804

Strathalbyn Southern Argus: $784

The Islander: $1,011

The Monitor: $1,033

Transcontinental: $994

Victor Harbor Times: $1,056

Waikerie River News: $742

West Coast Sentinel: $862

Whyalla News: $837

Yorke Peninsula Country Times: $997


SAFM: $17,990

Triple M: $9,360

Mix 102.3/5DN (combined rate): $9,048

5AA: $7,060


NOVA: $5,720

5EBI: $2,400

Fresh FM: $1,840

Fresh Stream Radio: $1,200

Magic 105.9/5AU/5CS (combined rate): $7,178

5CS/Magic FM – Port Lincoln (combined rate): $3,590

5MU/Power FM (combined rate): $3,590

5RM/Magic FM – Renmark (combined rate): $3,590

5SE/Star FM (combined rate): $3,590

5GTR FM: $1,280

5EFM: $1,280

Great Southern FM: $1280