The Hon. J.M.A. LENSINK: I seek leave to make a brief explanation before asking the Minister for Aboriginal Affairs and Reconciliation, representing the Minister for Health, a question about advertising of the new tobacco products legislation.
Leave granted.
The Hon. J.M.A. LENSINK: Having debated this legislation just a couple of weeks ago and expressed some concerns about its efficacy, imagine my surprise on Sunday morning opening the Sunday Mail and finding a full page advertisement on page 25 entitled ‘Ashtrays for sale’ from the Department of Health. I turned over the page and found another full page advert about the changes to the tobacco products laws, with details about phase 1 and all the nebulous changes that will be brought into effect on that date. On Monday night driving home from this place I heard one of the commercial FM radio stations also advising people of these great and radical changes, which will not effectively improve anyone’s health one jot. My questions to the minister are:
1. Were any consultants employed in the design of any aspect of the advertising? If so, how many?
2. In which newspapers has advertising been promoted on this issue?
3. Which radio stations and any other media, including internet, direct mail or any other means, were involved?
4. How much is the newspaper advertising costing the people of South Australia for all of that? I would like a breakdown of which papers and how much for each paper and any of the other forms of advertising, including any of the radio stations as well.
The Hon. T.G. ROBERTS (Minister for Aboriginal Affairs and Reconciliation): I will refer those questions to the minister in another place and bring back a reply.
(Monday 4 April 2005)
Tobacco Products Legislation
In reply to Hon. J.M.A. LENSINK (24 November 2004).
The Hon. T.G. ROBERTS: The Minister for Health has provided the following information:
1. In developing the tobacco legislation advertising campaign, the Department of Health invited quotations and creative concepts from four advertising agencies listed on the Department's Corporate Communications Panel of preferred suppliers. Quotations and creative concepts were received by three of these agencies. One agency was selected to develop the final creative concepts and produce the advertisements.
2. The Department of Health ran advertisements about the new tobacco legislation in the following newspapers:
The Advertiser
Sunday Mail
Messenger Press
Rip It Up
DB Magazine
Angaston Leader
Balaklava Plains Producer
Barossa & Light Herald
Border Watch
Bordertown Border Chronicle
Burra Broadcaster
Coastal Leader
Coober Pedy Times
Eyre Peninsula Tribune
Flinders News
Gawler Bunyip
Loxton News
Millicent SE Times
Mt Barker Courier
Murray Valley Standard
Naracoorte Herald
Northern Argus
On The Coast
Penola Pennant
Pinnaroo Border Times
Port Lincoln Times
Recorder
Renmark Murray Pioneer
Roxby Downs Sun
Strathalbyn Southern Argus
The Islander
The Monitor
Transcontinental
Victor Harbor Times
Waikerie River News
West Coast Sentinel
Whyalla News
Yorke Peninsula Country Times
3. The Department of Health also ran advertisements about the new tobacco legislation using the following mediums:
Outdoor
This included bus shelters and bus packs.
Radio
Advertising ran on the following stations:
SAFM
Triple M
Mix 102.3
5DN
5AA
NOVA
5EBI
Fresh FM
Fresh Stream Radio
Magic 105.9
5AU
5CS
5CC
Magic FM – Port Lincoln
5MU
Power FM
5RM
Magic FM – Renmark
5SE
Star FM
5GTR FM
5EFM
Great Southern FM
In addition to the advertising campaign, the following communication tools were also utilised:
Internet site
The site, www.tobaccolaws.sa.gov.au, was developed and is being maintained internally by the Department of Health.
Information kits
These were posted to licensed venues, advising them of their legislative requirements and included signage.
4. The total cost of the tobacco legislation advertising campaign was $194,697, excluding GST and including the Government's Master Media Agency's planning and booking fees.
The breakdown of advertising costs (excluding GST) is as follows:
Outdoor
Bus shelters: $15,200
Bus packs: $5,200
Newspapers
The Advertiser: $23,349
Sunday Mail:
$26,254
Messenger Press: $26,600
Rip It Up: $2,880
DB Magazine: $1,518
Angaston Leader: $812
Barossa & Light Herald: $851
Border Watch/Penola Pennant (combined rate): $1,355
Bordertown Border Chronicle: $700
Burra Broadcaster: $764
Coastal Leader: $770
Coober Pedy Times: $997
Eyre Peninsula Tribune: $913
Flinders News: $1,215
Gawler Bunyip: $812
Loxton News: $742
Millicent SE Times: $801
Mt Barker Courier: $1,428
Murray Valley Standard: $1,280
Naracoorte Herald: $834
Northern Argus: $871
On The Coast: $578
Pinnaroo Border Times: $1,028
Port Lincoln Times: $910
Recorder: $994
Renmark Murray Pioneer: $848
Roxby Downs Sun: $804
Strathalbyn Southern Argus: $784
The Islander: $1,011
The Monitor: $1,033
Transcontinental: $994
Victor Harbor Times: $1,056
Waikerie River News: $742
West Coast Sentinel: $862
Whyalla News: $837
Yorke Peninsula Country Times: $997
Radio
SAFM: $17,990
Triple M: $9,360
Mix 102.3/5DN (combined rate): $9,048
5AA: $7,060
NOVA: $5,720
5EBI: $2,400
Fresh FM: $1,840
Fresh Stream Radio: $1,200
Magic 105.9/5AU/5CS (combined rate): $7,178
5CS/Magic FM – Port Lincoln (combined rate): $3,590
5MU/Power FM (combined rate): $3,590
5RM/Magic FM – Renmark (combined rate): $3,590
5SE/Star FM (combined rate): $3,590
5GTR FM: $1,280
5EFM: $1,280
Great Southern FM: $1280
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